established in 2018 and based in Dubai, is a rapidly growing technology company with a dedicated team of 30 developers. We deliver ERP systems, mobile applications, and AI-powered business tools that simplify operations and drive business growth.
Our solutions are practical, user-friendly, and scalable — tailored for industries like distribution, logistics, retail, and manufacturing. With a customer-first mindset and a passionate team, we transform challenges into opportunities and ideas into impactful results.
A smart, mobile-first solution for Direct Store Delivery (DSD)
and field sales. SynTrack streamlines order-taking,
invoicing, inventory, and payments—empowering sales
teams and giving businesses real-time visibility and
control.
SynTrack delivers a 360° sales execution platform that integrates Van Sales, Presales, and Merchandising into one unified solution.
Empower field reps to complete Direct Store Deliveries with instant invoicing, collections, returns, and stock adjustments—all synced in real time.
Capture orders ahead of time, plan routes intelligently, and ensure product availability at the right place and time, reducing stockouts and boosting efficiency.
Gain complete retail visibility by tracking shelf presence, planogram compliance, promotions, and competitor activity, enabling data-driven marketing and stronger brand presence
A Smart Mobile application for Van sales process, designed to enhance the Pre sales , van sales, delivery and merchendising activities
Transforming distribution challenges into opportunities
Disconnected sales, delivery, and inventory systems
leading to data silos and inefficiencies
Error-prone paper-based invoicing resulting in
35% more credit notes and reconciliation delays
Inefficient route planning causing missed customer
visits and increased operational costs
Manual stock counting and cash settlement taking
hours instead of minutes
Lack of real-time KPIs and performance tracking for
supervisors and management
One integrated app managing the entire DSD lifecycle
from pre-sales to reconciliation
Live stock levels, pricing updates, and instant Odoo
ERP synchronization
GPS-powered route optimization with real-time
adherence monitoring
Automated stock and cash reconciliation reducing
settlement time by 90%
Comprehensive dashboards and alerts for
proactive management
Complete van sales automation ecosystem
Covers entire van sales journey: pre-sales order consolidation → loading → delivery → returns → reconciliation
Offline-capable, tablet-optimized interface with Arabic/English UI support for GCC markets
Tailored experiences for Sales Executives, Supervisors, Warehouse Staff, and Finance Teams
Seamless Odoo 18 CE/EE integration with real-time data synchronization
Compatible with Zebra printers, rugged handhelds, and barcode scanners
Advanced product segmentation allowing customers across multiple divisions with dedicated pricing
100% offline usage supported
Supports multiple languages
24/7 cloud-based synchronization
Hosted on cloud with scalable architecture
End-to-End Solution for Direct Store Delivery Process
Presales
Presales
Presales
Presales
Presales
Van Sales
Van Sales
Van Sales
Presales
Presales
Presales
Presales
Comprehensive feature set for complete van sales management
Order consolidation from multiple channels, customer requirement planning, and advanced product segmentation with multi-division support
Batch tracking, expiry date management, non-tracking items, real-time inventory visibility with automated alerts
GPS-optimized routing, real-time traffic updates, visit scheduling, and route performance tracking
On-site invoice generation, tax calculations, discount applications, multi-tier promotions, and instant printing
Cash, card, and bank transfer processing with automated reconciliation and variance reporting
Return reason codes, photo documentation, damaged item liquidation with special pricing
Bundle management, buy-one-get-one offers, FOC management, special price requests, and loyalty programs
Real-time dashboards, KPI tracking, performance analytics, and customizable business intelligence reports
Boost retail visibility with real-time tracking of shelf space, promotions, and competitor activity, ensuring stronger brand presence and compliance.
Complete visibility and control over field operations
Individual profiles, performance KPIs, target vs achievement tracking
Real-time sales figures, target tracking, conversion rates
Live order creation, invoice generation, payment collections
Missed appointments tracking, rescheduling capabilities
Load requests monitoring, vehicle performance, maintenance alerts
Visual route adherence, traffic patterns, optimization
Cash collections, card payments, bank transfers
Fast response for deviations, low stock, payment issues
Seamless connectivity with your existing ecosystem
Products, UoM, taxes, price lists, customer data, credit limits, and payment terms
Journals, invoices, payments, returns, and automated accounting entries
Stock moves from warehouse to vehicle, reconciliation, batch tracking
Bi-directional data flow ensuring consistency across systems
ZQ series mobile printers with ZPL support
TC15, TC26, TC57 with Android compatibility
1D/2D barcode, QR code with GS1 standard support
Vehicle tracking, route optimization, and geofencing
Scalable, multi-tenant backend with RESTful APIs enabling seamless integrations and extensions
Granular permissions management with comprehensive audit trails and user activity logging
Intelligent conflict resolution with priority-based synchronization and data integrity checks
TLS encryption, at-rest data security, SOC 2 compliance, and regular security audits
Comprehensive logging, performance metrics, anomaly detection, and proactive alerting
Auto-scaling infrastructure, 99.9% uptime SLA, automated backups, and disaster recovery
Customer calls, hit rates, drop size analysis, and territory optimization metrics
Error rates, credit note reduction, billing efficiency, and quality improvements
DSO tracking, collection variance analysis, and cash flow optimization
Return rates by reason, product, route, and customer with trend analysis
Inventory accuracy, variance tracking, and loss prevention metrics
On-time visit percentage, route coverage, and customer service levels
Live performance monitoring with customizable widgets and drill-down capabilities
Demand forecasting, customer behavior analysis, and trend identification
Ad-hoc reporting with flexible filters, export options, and automated scheduling
Field-accessible insights with offline viewing and simplified mobile interfaces
Define business requirements, confirm master data structure, and identify key stakeholders
Choose pilot vans, territories, and sales executives for initial deployment and testing
Configure Odoo integration, setup journals, and establish data synchronization protocols
Conduct comprehensive training sessions and user acceptance testing with stakeholders
Schedule production rollout, establish support processes, and define success metrics
Successfully deployed across GCC markets with demonstrated ROI and customer satisfaction
5-week deployment timeline with minimal business disruption and comprehensive support
Regular updates, new features, and evolving capabilities based on market feedback
Dedicated account management and fast response support
Ensure your products stand out at the retail shelf with real-time tracking of product availability, shelf space, promotions, and competitor activity. SynTrack empowers field teams to capture photos, monitor planogram compliance, and provide instant insights—helping businesses strengthen brand presence and drive better retail execution.
Fast deployment with transparent pricing model
Business requirements analysis, master data configuration, user role definition, and system customization planning
ERP integration, custom report development, workflow configuration, and mobile app branding
Pilot van deployment, user acceptance testing, performance validation, and system fine-tuning
Comprehensive user training, system rollout, support team activation, and success measurement
Monthly or annual subscription per vehicle with all features included.
Complete software access Regular updates & maintenance.
24/7 technical support.
Cloud hosting included.
Scalable pricing based on active users with role-based access
Flexible user management
Role-based permissions
Supervisor dashboard access
Mobile app licenses
One-time setup for integration, customization, and training
ERP integration setup
Custom report development
User training sessions
Data migration support
Location-based attendance tracking with route adherence monitoring and journey management
Complete customer history, credit limits, outstanding payments, price lists, and purchase patterns
Generate invoices with tax calculations, promotions, discounts, and multi-currency support
Cash, card, and bank reference capture with instant ZPL receipt printing and payment confirmations
Reason code selection, photo capture, detailed notes, and real-time return processing
Live van inventory with batch numbers, expiry tracking, and automatic low-stock alerts
Arabic and English interface support with cultural adaptations for GCC markets
Support for multiple business entities with separate data isolation and reporting
Get clear answers to the most common queries about our ERP solutions and services.
Van Sales Software is a mobile and backend solution used by distribution and FMCG companies to manage on-the-go sales directly from vehicles. It enables sales teams to sell products, generate invoices, manage vehicle stock, process returns, and collect payments in real time while synchronizing all data with the central system.
SynTrack is a fully integrated platform that connects van sales with inventory, finance, production, and ERP processes. Unlike standalone van sales apps, SynTrack ensures real-time synchronization, batch-level traceability, and complete operational control across the organization.
SynTrack provides live vehicle-wise stock visibility with batch and expiry tracking. Invoices are generated instantly at the customer location and are automatically synced with the backend system, updating inventory, receivables, and financial records in real time.
Yes. SynTrack supports sales returns, free-of-charge items, promotions, discounts, credit sales, and multiple price lists. All transactions are accurately recorded and reflected across inventory and accounting without manual intervention.
Yes. SynTrack is built for scalability and supports multiple routes, vehicles, salesmen, and supervisors. It offers real-time dashboards, route-wise performance tracking, and actionable insights to help businesses optimize field operations.
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